Why are wedding gowns expensive?

By on September 17, 2015

Your wedding dress is one of the most expensive dresses that you will ever shop for in your lifetime. The Wall Street Journal estimates that most brides spend at least $1500 on their wedding dress.

So, what is it that makes wedding dresses so pricey? And, what can you do to reduce the price, when you go shopping for your wedding dress? Let us find out.

Cost of material

Wedding dresses usually involve many more yards of fabric than any other gown. Also, the materials that are used in wedding dress designs belong to the higher end of the price spectrum. Silk is a common choice, with the price falling anywhere between $15 and $35. Layers of lace raise the price level significantly. Although less expensive material may be used in the interior layers of these gowns, the bulk of fabric still adds up to the cost. For dresses that come in bigger sizes, it is only logical to assume that they use up more fabric, and are priced accordingly.

Labor costs

Wedding dresses are not machine-made garments. There is a reason these dresses look spectacular. Many details on the dress are done by hand and this translates to increased labor cost. It is impossible for a machine to churn out fine details at the right places and create the same impact as it is when done by hand. The more embellishments a gown has, and finer the detailing, higher is the overall cost of the dress.

Alterations and fittings

A wedding dress that you pick off-the-rack will most likely not fit you perfectly. So, you will have to use the services of a professional seamstress to alter it. Some shops offer a bulk discount on alteration charges, while others charge you for each change. If you want to customize your wedding dress by adding sleeves, changing the actual design or adding extras, you will have to spend more. The best way to save on alteration charges is to buy a dress that is closest to your actual measurements.

Fortunately, it is possible to find the perfect wedding dress if you take care of a few factors. Here is what you should consider when choosing your wedding dress, so it doesn’t go over budget

  • Choose a dress that is relatively simple. Keep the embellishments minimum and you will not have to spend extra on it.
  • If there is a dress that you like but is very expensive, ask your bridal consultant to help you find one that looks similar, but isn’t so costly. It is possible that you will find a similar design in a different fabric that isn’t as expensive, and find it just as attractive.
  • If you start your search early, you may be able to buy your wedding dress on sale. Or you can look for a second hand dress you love, for a fraction of the original cost. You could also take a look at stores that rent wedding dresses. After all, you will be wearing this dress just once, so why not rent it?

At Best for Bride, we have wedding dresses in all price ranges and also offer dresses on rent. Call us to book your appointment today, to find the dress that will translate you into the most beautiful bride ever.

About Olga Pomeransky

Olga is manager at Best for Bride since 2005. Currently Best for Bride operates 4 bridal stores in Canada (Toronto, Etobicoke, Hamilton and Barrie). Best for Bride sells wedding, bridesmaids, mob dresses and more. http://www.BestForBride.com

5 Comments

  1. sobby14@yahoo.com'

    Darlene S.

    September 22, 2015 at 5:55 PM

    I guess it comes down to the intricacy of the design right? The material is going to cost regardless, but if you have something flashy, it will cost more I would assume.

  2. sobby14@yahoo.com'

    Cooper Smith

    September 23, 2015 at 2:35 PM

    I can see how the cost would be high. If you were making a dress by hand, with patterns and designs involved, there is no way you would charge less.

  3. sobby14@yahoo.com'

    Joanne Cowles

    October 30, 2015 at 9:52 AM

    Well, that is simple. They are needed by many and are something that is very hard to make.

  4. sobby14@yahoo.com'

    Amanda White

    October 30, 2015 at 10:25 AM

    I would imagine that the material alone would be one of the biggest expenses in the entire get up.

  5. sobby14@yahoo.com'

    Mary Fortin

    November 16, 2015 at 8:39 AM

    Well, if you think about the detail that goes into them and the fact that each one is different from the next. That is some high level custom dress making that should be paid top dollar for.

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