Tag: WeddingPlanning

There is a moment that repeats itself in jewellery stores everywhere. A couple works their way along a glass case, looking at forty rings that are all perfectly nice, and slowly realises that none of them is quite it. The stone is right but the band is wrong. The setting is beautiful but the diamond is too small. Something is close, but nothing is theirs. And so they buy the nearest thing and spend the next decade quietly wishing one detail were different

A growing number of couples are refusing that compromise and having a ring made instead. Bespoke has shed its old reputation as an indulgence for the very rich and become something far more ordinary and far more sensible: a way to get exactly what you want, often for what you were going to spend anyway. Here is what the process actually involves, and why it appeals to so many couples now.